Frank Nichols, Veteran Media Executive, Joins REVShare as VP, Product and Brand Development; Will Lead CPA Metrics Initiative

TEMECULA, Calif. -- March 25, 2008 -- REVShare®, the leading Cost-per-Action television advertising network, today named Frank Nichols as Vice President, Product and Brand Development. He brings experience in media analytics and cross-media planning strategies to his new position where he will play a lead role in expanding and promoting REVShare’s CPA Metrics™ client reporting applications. Most recently, Nichols was Senior Vice President for Media Services with EURO RSCG, where he developed consumer analytics applications to profile key customers for national clients and created multi-media integration research methods.

“Frank’s addition to our staff was a natural fit,” Joseph Gray, CEO and founder of REVShare, said.  “In addition to his comprehensive media know-how, his background includes sophisticated applications development making him a logical choice to lead the next stages of our CPA Metrics initiative.”

CPA Metrics is a performance-based solution for brand advertisers and agencies providing traditional audience reach measurement reporting from Cost-per-Action campaigns. Brand advertisers not only benefit from direct accountability of spend with CPA Metrics, but can compare campaigns to traditional viewership estimates. REVShare’s network is a paradigm shift in the way television provides advertisers accountability due to media being paid for on a consumer response basis only which mitigates effects of technologies such as digital video recorders (DVRs). Nichols’ experience includes work on the media side with Post-Newsweek Broadcasting and NBC. He later started and built The Nichols Co. into the first wholly computerized end-to-end media service in the U.S. In addition, Nichols’ extensive consulting work in interactive media has included clients ranging from Disney to Volvo.

About REVShare:
Founded in 1989, privately-held REVShare® specializes in Cost–per–Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please contact Gail Gessert - Director of Marketing & Communications: gail@revshare.com or 1-800-819-9945, ext. 485.