REVShare holds the lead in accountable CPA television advertising which is reflected in marketing executive promotion

TEMECULA, Calif. -- December 18, 2008 -- REVShare®, REVShare®, the leading advertising network for Cost-per-Action(CPA) television advertising, has promoted Gail Gessert to Vice President of Marketing and Communications.

Gessert is responsible for implementing brand positioning and target messaging to national and local ad agencies about the advantages of adding REVShare to their traditional media mix. REVShare’s Direct Response (DR) and CPA Metrics™ Model directly facilitates meeting clients’ performance objectives. REVShare’s proprietary technology translates direct response data into traditional viewership metrics which promotes better agency/client communication in discussing CPA campaigns.

“We are fortunate to have Gail help lead our voice at REVShare,” says Joseph Gray, REVShare’s CEO and Founder. “We know that she fully understands our unique model and effectively translates how easy it is for agencies to work with us.” Gessert comments, “It is very timely right now for advertising agencies to introduce REVShare’s CPA Metrics Model to their brand clients. They need not interrupt their current schedules; just include REVShare in the mix for increased accountability and optimal performance.”

Gessert, originally from the DC area, holds a Ph.D. from the University of Arizona in Educational Psychology with Cognates in Information Processing, Research & Statistics, and Computer Applications.

About REVShare:
Founded in 1989, privately-held REVShare® specializes in Cost–per–Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.