REVShare names Mike Mejia as VP West Coast Sales and Brett Steininger as VP East Coast Sales while promoting Reno R. Renaldo III to Director Business Development

Temecula, California (PRWEB) May 16, 2007 -- REVShare® , has tapped Mike Mejia as its new VP West Coast Sales. Mejia, who has 20 years of experience, most recently held the prestigious role of VP Sales for Adelphia Media Services. Mejia is an expert in cable advertising sales and was responsible for developing the Adelphia University sales training programs, in addition to his primary duties. He has consistently contributed to the success of companies in adding millions to the bottom line. He will be managing REVShare's new volume of business projected from its CPA Metrics™ model, attracting brand dollars, as well as managing the sales team to continue to serve REVShare's traditional direct-response customers.

REVShare is looking to Brett Steininger, a seasoned professional in sales management and strategic planning for television stations, to head up the East Coast region as VP Advertising Sales. With an impressive proven sales record, Steininger comes to REVShare after 10 years with TeleRep in New York, where he had been awarded very early promotions to land the Vice President role, managing overall sales for top television stations representing hundreds of millions in revenue. Steininger brings tremendous experience to REVShare, having worked with network affiliates such as FOX, CBS, IND, CW, and ABC. Steininger will focus on assisting agencies in helping their clients make successful media decisions for those that seek accountable advertising by assisting them to implement REVShare's CPA Metrics model for clients' future success.

"We are very happy to have Brett join the REVShare team," states Adam Warren, REVShare's VP Network Sales. "He was the most logical candidate for the job. Brett has a decade of relevant impressive results under his belt. He will make a very smooth transition."

To top off REVShare's new sales agenda, Reno R. Renaldo III, a seasoned professional who consistently has represented many advertising agencies and their clients, creating millions of dollars of revenue for REVShare, has been promoted to Director Business Development. Having been one of the most experienced professionals with the REVShare model, Renaldo will ensure that newly added agencies, customers, and media properties understand both REVShare's direct-response model and newly launched CPA Metrics model, as well as provide outstanding customer service for which he is known. Reno came to REVShare in 2002 with an impressive background including National contracts with AT&T, MCI, and Verizon.

About REVShare:

Founded in 1989, privately-held REVShare® specializes in cost-per-action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,200 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.