REVShare, Television’s largest Cost per Action Advertising Network has named Gail Gessert as Director of Marketing & Communications.

Temecula, CA – February 14, 2007—Gail Gessert has joined REVShare, television’s largest Cost per Action (CPA) advertising network, as Director of Marketing & Communications, it was announced today by Joseph Gray, CEO, REVShare, to whom she will directly report.

Gessert will be responsible for implementing brand positioning and messaging, as well as develop relationships with ad agencies and stations while educating the industry about REVShare’s cutting edge model which brings accountability to today’s fragmented television advertising universe.

"We're extremely fortunate to have Gail lead our voice at REVShare," said Gray. "We’re looking to launch technology for television that will be unprecedented. She’s just the person that can capture the spirit of the message."

Gessert added, "I’m extremely lucky to participate in the moment where technology and CPA advertising will be the answer to television’s upcoming challenges with the onset of greater media fragmentation from digital tier multicasting. REVShare, with its 18 year history, is taking the lead on this front.”

Prior to joining REVShare, Gessert handled Business Development for SSI, which was named one of the fastest growing privately held companies in San Diego 2006, by SDBJ. She was instrumental in the branding and launch of its new company, SEMDirector, the premier search management solution provider for global organizations. Gessert is a veteran of both Internet and Entertainment. In her role as the U.S. CEO, she assisted in taking the first hi-tech virtual reality company public in Germany, and has teamed with top ad agencies, often being assigned to help traditionalists start interactive divisions. Gessert continues to follow leading edge technology in her posts.

REVShare’s technology provides agencies unprecedented ease, efficiency and savings for their clients in booking schedules on over 1500 television properties via its established network. The media management model provides broad outreach to local markets, cable, and syndicated channels with one easy order; AND ensures that advertisers only pay for results. REVShare is the first bid market environment for television based on accountability, as media is paid for on a consumer response basis.

Gessert comments. “Being familiar with search engine’s CPC models like Google’s and Yahoo’s, REVShare is a natural for me to represent its unique and valuable proposition.”

Gessert, originally from the DC area, holds a BA and MA from Arizona State University, and Ph.D. from University of Arizona in Educational Psychology with Minors in Psychology specializing in Information Processing, Research & Statistics, and Computer Applications.

Accolades she has enjoyed include mentoring and public speaking for the Center for Excellence in Education (CEE), as well as being an invited speaker for Women in Technology International (WITI). She is also a faculty member of University of Phoenix Online where she facilitates for its Doctoral Program, the School for Advanced Studies (SAS).

About REVShare:

REVShare has specialized in Cost per Action television advertising since 1989. The company has relationships with more than 1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity. Early adopters of REVShare’s model will have exclusive access to a technology-driven metrics approach that will work with evolving new media opportunities such as video over fiber, interactive television, ad-supported video-on-demand and Internet video.

For more information on REVShare, please call 1.800.819.9945 or click here.