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Karen Bressner is the Chief Revenue Officer and EVP Sales and Marketing for REVSHare. She is a 29 year veteran in the advertising profession covering both the agency side as well as the sales side of the business with experience in traditional as well as interactive television models. In addition to her day to day achievements, in 1990 she won the Marketing and Media Decisions Star Watch Award for excellence in the national buying community and in 2007, she was honored as an Advertising Mother of the Year by Working Mother Magazine.
Karen started her advertising career in 1981 as a media planner at Young & Rubicam. After 4 years in planning she transferred into the national television buying group. In 1990, Karen moved on to the position of Vice President, Group Supervisor on the RJR Nabisco business at Foote, Cone & Belding. On Nabisco she was responsible for buying time in Network, Syndication and Cable across all dayparts.
In 1992, Karen began her sales career as an Account Executive at Discovery Communications. As a salesperson and then a Vice President Sales Director, she was a major contributor to the success of Discovery throughout the 1990s. Karen managed a group representing 6 major cable networks and was involved in the online and digital startup sales efforts. While at Discovery Communications Karen was an integral part of the group that moved DCI into the position of #1 sales team as measured by The Jack Myers Report. She was also part of the DCI sales group that made it to the list of the top 25 sales organizations in the country as measured by Sales and Marketing Management.
From 2001 until 2007 Karen worked at Viacom’s MTV Networks division as Senior Vice President of Ad Sales for Nick at Nite and TV Land. In this role Karen oversaw all sales and sales strategy efforts nationally and served as an integral part of the MTV Networks sales management team.
In 2007 Karen expanded her advertising knowledge base as SVP Advertising Sales at TiVo. In this emerging model of interactive television, Karen oversaw sales efforts for all national advertisers and advertising agencies. Additionally she built relationships with the broadcast and cable networks as partners and content providers
In Karen’s current role of CRO/EVP Sales and Marketing for REVShare, she began in 2009 by opening an office in NY to expand the 20 year old company’s Cost Per Action television model within the advertising community. She is building a team in NY to supplement the current sales organization in California and will be working with brand advertisers, traditional direct response lead generation advertisers as well as multiple content providers to grow the CPA advertising model.
Karen is a native of Long Island where she lives with her husband Jon, and their 2 daughters, Rachel and Amanda.
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