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Joseph Gray has been President and CEO of REVShare® since its inception in 1989. As REVShare’s founder, he has led the company to its position as television's largest Cost-per-Action Advertising Network representing over 1,500 television properties reaching more than 110 million households across the United States and Canada. In this role, he is often called upon to speak about new forms of television advertising as well as REVShare’s distribution approach and its proprietary technology.
Gray is responsible for the development of the technology that established REVShare as the industry’s first unwired Cost-per-Action advertising network. Specifically and more recently, he headed up the creation of CPAMetrics™ which can project CPMs from CPA data. His innovations and entrepreneurial spirit have led to the development of data processing and management systems tailored to the direct consumer response industry.
When Gray was 19, he founded his first company, Watertight Imports, to design waterproof alarm systems for the marine industry. Using his self-taught skills and love of inventing, he expanded the company into a consulting business specializing in prototyping and designing electronic products. In 1990, he designed a computer bulletin board system called Invent Net! to encourage networking among innovative people. His experiences there led him to form another company, Global Media Productions, offering inventors assistance with post-product production, test marketing and direct response marketing. Combining that work with his knowledge of the Internet, led to what is now REVShare.
Gray has been featured in numerous articles throughout the years such as RESPONSE, AdAge, Adotas, and has published a white paper, “Will Multicasting Checkmate the Television Ad Industry,” in the publication, Electronic Retailing.
A resident of Temecula, California, Gray is an active member of Rancho Community Church. He is also actively involved in charity events and the founder of Direct Samaritan, a not-for-profit company helping lives one act at a time through support of organizations like Our Nicholas Foundation for autistic children, and Rancho Damacitas which helps children from abusive environments.
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